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From Insight to Impact

I created B2Bite to empower the makers behind the food industry — the innovators, engineers, and ingredient experts who make every bite possible. Through one-on-one partnership, I help small to mid-sized organizations find their voice and turn their technical expertise into stories that spark connection, build credibility, and drive growth.
 
Drawing on years of experience in both marketing and the food manufacturing world, I bridge the gap between complex science and clear storytelling — blending strategy, creativity, and execution to make marketing approachable, effective, and inspiring.
 
My mission is simple: to help great ideas move from concept to consumer, and to celebrate the people and products that make every bite better.
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Marketing Mind + Food Industry Expertise

My career has been built around helping organizations find their voice, define their purpose, and bring it to life across every channel. I’ve led teams through full-funnel marketing strategies — from research and brand architecture to go-to-market execution and post-launch measurement.

I’ve managed everything from tradeshows and product launches to digital overhauls and integrated content campaigns, ensuring alignment between R&D, sales, and marketing at every step.

Along the way, I’ve refined a hands-on approach that combines creative direction, operational excellence, and cross-functional collaboration to make ideas actionable — and results measurable.

Whether guiding brand strategy, developing assets, or optimizing a HubSpot CRM workflow, I bring both the vision to lead and the agility to execute.

What can B2Bite do for you?

Is your organization is ready to move beyond reactive marketing and build a purposeful engine for growth? I want to help you move from "we should have marketing" to "our marketing works!"
 
I partner with ingredient suppliers, food manufacturers, and service-driven businesses to help them define who they are, what they stand for, and how they show up in the market.
 
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  • •  Brand & Portfolio Strategy
    Building frameworks that clarify differentiation and drive category leadership.
  • •  Content Strategy & Writing
    Crafting clear, engaging, and scientifically sound copy that turns features into value.
  • •  Tradeshow Leadership
    Managing every detail of event strategy — creative concept, booth design, R&D sample development, vendor coordination, training, and post-show follow-through.
  • •  Website & Digital Development
    Guiding UX-driven design, content hierarchy, and HubSpot integration for smarter engagement.
  • •  HubSpot Acumen
    Implementing CRM workflows, lead nurturing, automation, and campaign analytics to drive sales alignment.
  • •  Cross-Functional Collaboration
    Partnering seamlessly with R&D, sales, operations, and leadership teams to ensure unified execution.
  • •  Creative Production Management
    Leading designers, writers, and vendors through efficient and inspired development of marketing assets.
  • •  Industry Network & Insight
    Leveraging extensive relationships across food science, ingredient, and manufacturing communities to connect clients with new opportunities and perspectives.